BUD x Broadway Burger

BUD is a legendary American lager, one of the most popular beer brands in the world, with a long and rich history. BUD has gained worldwide popularity thanks to its one-of-a-kind recipe and unique taste.

Globally, BUD brand supports various sports and cultural events, and develops many collaborations in order to be even closer to its consumers. A bright example of these collaborations is BUD & BURGER. 

It is a great achievement for us that we were able to adapt this global collaboration in Kazakhstan, together with the best burger restaurant in Almaty – “Broadway Burger”. The restaurant’s brand chef, Abdulla Amin, has developed a unique recipe for a burger, the sauce base of which includes BUD beer itself, which is how the burger got its name “BUD Burger”.  

During the first month of sales of the burger (from 15.09 to 15.10), consumers of the BUD burger could enjoy a glass of BUD beer for free. During the first month of collaboration, 1,350 BUD burgers were sold.