Mission and Values

Dear colleagues,

We are pleased to announce about significant changes in our business landmarks and corporate culture – Mission, vision and values.

Our vision

Be the largest brewer from Adriatic to China by developing and owning social life and beer culture.

Our mission

We brew joy, passionately and responsibly.

Our values

		Passionate We are passionate in all we do. We are proud of our brands and our heritage. We value our people, consumers and costumers. We are committed to excel what we do. We passionately go beyond boundaries with entrepreneur mindset.
		Agile We are agile in the face of change. We have hunger for knowledge, we learn and adapt rapidly. We continuously innovate and reapply. We are proactive and have a “can do” mindset. We respond confidently and positively to challenges.
		Collaborative We collaborate to grow together. We are stronger together and cancontribute more. We work together for our success with Common Vision. We build collaborative relationships with internal and external stakeholders. We encourage diversity and inclusion.
		Accountable We are accountable of what we do. We empower and are empowered to deliver business results. We take accountability for our actions and results. We involve others in decisions and plans. We are accountable to our communities & environment and act accordingly.
		Fair We are fair in all our decisions and actions. We make judgements free from discrimination or dishonesty. We treat people as we want to be treated. We act with integrity and transparency. We are committed to our company principles and ethical standards.